Market-based price discovery: two immoralities make for an efficiency.
At the moment, I'm shopping, in my underwear, and I'm still not having fun. I've heard and I've learned that Canada isn't great when it comes to customer service, but I never thought it was this bad.
I'm shopping for business-class VOIP service. The vendors are either indifferent or overbearing, but they all adopt the air of "too good to be true". And you know what that means.
The vendors seem to have trained at the "fly-by-night" business school. Pro-forma websites, slick but shallow. Would Bell, in its lowest days, have used Megan Fox clip art to sell phone service?
Two thoughts come to mind:
- Why would I fill out your web response form? And why would you demand so much information? I'll give you as much information as I believe you need to contact me in the form that I choose.
(Sure, I'm guilty of creating forms like that, but I never avoided offering an equivalent email address.) - I buy according to a standard, not a service. Give me an ISO number, please! But don't overdo it: if you've registered a flight plan for every single electron, it's just as bad as no standards at all.

